You May Have a Salesperson You Didn’t Know About
If not, it’s definitely time to give it a try and find out how many extra leads content marketing can generate for you. After all, according to a recent survey by the Content Marketing Institute, 86% of B2B marketers are using content marketing.
If you’re already using content marketing, you know that producing good content isn’t enough.
Posting fresh content on your own website, newsletters & social media accounts is a great start. But if you want to expand your reach and attract brand new customers, it’s essential to publish your content on the industry platforms and online trade publications that are most popular among your target audience.
But even a popular online platform isn’t enough. You need to find a site where your content will work as hard as your salespeople do, where it will generate qualified leads that eventually convert to sales. The best industry platforms understand this and will require their users to provide a few details before viewing the full content.
On Environmental XPRT and Agriculture XPRT, posting your articles, white papers, or case studies is free. The meat of your content will only be accessible to users who have provided their name, company, location, industry & contact details. And you’ll get an email notification every time your full content is viewed so you can follow up and close the deal!
So maybe it’s time to recruit Private White Paper and Corporal Case Study for your next sales & marketing campaign.