The Spend on Banner Advertising Is Up 4% from Last Year
A 3 dollar investment in 1,000 banner ad impressions can reach up to 1,000 well-targeted individuals. Whether they click on an ad or not, that’s a pretty solid ROI if you are trying to build awareness or brand equity.
5 Key Benefits of Banner Advertising
Banner advertising can be a highly effective way for your business to announce new products, build your brand, and drive sales. Here are some advantages of online banner ads:
1. Get more website traffic and sales
With banner ads, you can put your message in front of future customers. Drive clicks to your website and sales from interested audiences.
2. Advertise new products
Do you have a new service or product to tell the world about? Banner ads can help you because they give you the freedom to say what you want not only with text but also photos and animation.
3. Build your brand
Your brand name is one of your most important assets. By building trust with your customers, they are more likely to purchase from you – not just once, but repeatedly. It’s tough, however, if your website is new or your company is not widely known. Banner ads allow you to get your website name and even your logo in front of your audience.
4. Find new customers
With search engine advertising, people have to know to look for your product or company name. But with banner ads, you can put your message right in front of them. Introduce yourself to new customers to win new business.
5. Easy and cost-effective
New services have put banner advertising within reach of small businesses. Online tools now let you make free banner ads and buy online advertising space quickly and easily.