Looking For a Competitive Advantage?
How to Use Your Competitive Advantage to Strengthen Your Inbound Marketing?
Here is how we can help you! Check out our Sponsorship Program
Why a Sponsorship?
Here are #18 great reasons:
#Reach the world’s largest community of environmental professionals
Join the marketplace & reach hundreds of thousands of decision makers to increase sales. We generate quality leads for various types of businesses, whether requests for quote, software demo requests, event registrations, sales of publications, job candidates, etc
1# Stand out from the crowd & create a Lead-generating storefront
The hub of your company’s presence on Environmental Expert, the storefront lets you publish an unlimited amount of pages, content & images. Include your company overview & contact details, products & services, brochures & downloads, news, events & more.
With easy-to-use online forms and tracking capabilities, the storefront generates leads with contact details so you can follow up in the most appropriate manner and increase sales. We can even build and maintain it for you so you save time!
2# Product & service catalog
Your products & services will be part of the world’s largest online catalog of environmental equipment & solutions and appear on all relevant keyword & category searches on the Environmental Expert site. Selected products & services will appear in our weekly product alerts reaching over 50,000 buyers. Include specs, downloads, brochures & videos so buyers get the info they need.
3# News, articles, white papers & case studies
A great way to promote your expertise and generate interest and fresh leads, whether announcing new product launches or sharing technical articles, white papers & case studies. We deliver the latest industry news & articles to our audience via newsletters, social media & RSS feeds and include them in the news & articles section of the site. Adding fresh material will help you get the attention of qualified buyers and increase traffic to your storefront. We can even monitor & publish from your RSS feeds!
4# Events, conferences & webinars
Perfect for event organizers, companies organizing events in support of their products or training providers, our online events calendar lists hundreds of upcoming environmental industry events across the world. We keep our audience notified of upcoming events of interest to them via direct email blasts and monthly event updates. Give attendees & exhibitors the info they need and provide direct links to your registration forms.
5# pEEple professional network
The pEEple professional network is a great way for your expert staff to help attract additional business through the Environmental Expert platform. Your staff can publish articles, post comments on material posted by others and interact with like-minded professionals. Your experts are your best assets so let them share their knowledge and help you attract more business.
6# Job openings & candidate mining
Environmental Expert is a community of over 250,000 industry experts, primarily engineers & consultants, from around the world. Chances are a few of them are right for your job. Vacancies are delivered to job seekers who fit your ideal candidate profile and published in our online job search. You may also actively search and filter out the right candidates online. Whether you’re a recruiter, large engineering firm or small business,we have the solution for you.
7# Content management system
With our online CMS, you’re always in control of your company’s storefront. Updating is simple and changes are published in real-time. That means getting the word out about a new product or event is just a couple minutes away. You can even assign additional content administrators within your organization and perform bulk uploads if you have lots of products.
#Maximize your lead generation, branding & exposure
Become a premium sponsor and be seen before your competitors. We match your product & service offering to the appropriate segments of our audience so you generate the right leads.
8# Targeted banner campaigns
For maximum branding & leads, 728×90 leaderboard banners appear on the header of both the site and e-bulletins and exclusively sponsor topic pages of your choice. If that’s not for you, we also offer run-of-site rectangular and skycraper banner campaigns. All banner campaigns are keyword-targeted to ensure they’re shown to the right prospects within the right context. Some ads can be configured to reach users in specific regions.
9# Email blasts
Send direct emails to specific qualified buyers & reach their inboxes with promotions, product launches, upcoming events, surveys and more. Get immediate results and know who’s clicked through so you can follow-up. Lists can be compiled by location, job title, industry & more. We offer advice on email marketing best practices and can even build the html for you.
10# E-bulletin sponsorships
Reach out to the over 72,000 environmental professionals who subscribe to our suite of 32 topic-specific e-bulletins. Through the e-bulletins (newsletters, ezines, event updates & product alerts), not only can we deliver your content straight to decision makers, but you can also take advantage of premium ad space, complete with logo, 700 characters of text & links.
11# Enhanced search positioning & exposure
We can put you on the inside track by enhancing your positioning on all relevant search result pages of the site. You’ll also be more likely to appear within prominent site modules on high-traffic pages of our site, including the homepage. Your company logo and product images will get priority treatment on related companies & products modules that appear on your competitors’ storefronts.
12# Showcase campaigns
Launching a new product? Hosting an event? Running a promotion? Generate a high volume of leads in a short period of time. Think of it as a campaign within a campaign. As a sponsor, you’ll always benefit from high visibility, but for those times when you need more, you can start a month-long showcase and achieve your goals. Get higher positioning, include your product or event in an e-bulletin, feature an accompanying news story or article, and tack on an optional direct email blast.
13# Remove 3rd party ads from your storefront
If you have a free profile, you may notice your competitors sponsoring parts of your storefront. By upgrading to a bronze, silver or gold level, you can flip the coin. Get rid of third-party ads on your storefront and promote your business next to your competitors’ content instead.
#Track & improve your performance
Qualified leads for your business with full contact details segmented by lead strength. Our online tracking tools & dedicated staff provide you with insights on how to generate even more business through our platform.
14# Easy-to-use tracking report
With Environmental Expert, you won’t be in the dark when it comes to measuring your performance. Your tracking report dashboard provides you with top-line visitor & lead data on one screen, allowing you to evaluate how your results have evolved over time. But what’s great about the report is that you’re one click away from viewing full contact details of the leads who have interacted with your storefront and how they’ve interacted.
14# Generated leads
Your report stores all your generated leads and contact details then segments them by order of priority. Direct messages, including requests for quotation, are stored in your own inbox. Next comes a list of prospects who have interacted with your storefront, where you can filter out who’s viewed a video, downloaded a brochure, clicked through to your web & more so you can follow up. Lastly, you get a list of logged-in users who have visited your storefront. All leads can be easily exported to your own CRM.
15# Top content
This report shows which pages of your storefront are getting the most pageviews and who has viewed those pages. This can give you a better idea of which content is most popular and which content may need to be improved.
16# Geographical breakdown
This report shows where in the world visits to your storefront are coming from so you can make sure you’re reaching the right markets. We offer online tools where you can specify which locations you serve, as well as geo-targeted campaigns that can help you optimize geographical reach.
17# Email notifications
Whenever anything important happens on your storefront, we send you an immediate email notification. We all know how important it is to follow-up on urgent requests, but we take that a step further by immediately notifying you of other important activity, such as when a prospect has downloaded a brochure, viewed your contact details or clicked through to your web. That way you can follow up with these leads to ensure they’ve found the info they need.
18# Personalized customer care
Monitoring performance is only valuable if you interpret the data in order to make improvements. We know that’s easier said than done, so you will have a personal account manager available to help you evaluate the results and take actions to improve. Our customers are never treated as numbers. We take time to understand your needs and ensure your Environmental Expert campaign meets your specific goals.