How To Write Good Content that Will Capture Leads

So what do we see as great lead-generating Storefront content?

First and foremost, our algorithm takes keyword search relevancy into account.  As an advertiser trying to optimize content to improve your Lead Generation, you should do the following:

 

  • Make sure your product titles include the brand name, standard name of the product (i.e. waste compactor, wastewater aerator, point source bailer) and model number.

  • Ensure the basic, 1000-character descriptions of your products & services are rich in relevant keywords.

  • Make use of extended descriptions to include additional keywords relevant to the product or service you are promoting.

  • Avoid keyword stuffing tactics: long lists of keywords, hard-to-read copy written for the sole purpose of including the maximum number of keywords possible.

While relevancy is the number one factor in achieving good search ranking, if you`re a bronze, silver or gold sponsor, you get priority & extra exposure on the site.

Need more info on how your company profile can improve lead generation via content? Contact us at support@xprt.com and we’ll be happy to assist.

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