How to Get the Most Out of Promoting Through an Industry-Specific Portal

When many of us marketers think of industry-specific portals or online trade publications, we immediately think of company directories we can browse by category or keyword and filter by a number of other relevant criteria. While getting your company and its product/service offering to appear in a directory is still a part of advertising through an industry-specific portal, it is in reality only the tip of the iceberg of what […]